February 2004 Archives

Box Office Failures Highlight Cultural Shift

The summer of 2004 has already seen Shrek 2 clear the coveted $400 million dollar mark, with Spiderman 2 close on its heels. Yet most big budget films haven’t done so well. Two recent box office busts in particular, Mona Lisa Smile and The Stepford Wives draw attention to a cultural @#!$ that is taking place in our nation. Both movies had a lot of star power and large promotional budgets in their favor, yet according to boxofficemojo.com, Mona Lisa Smile grossed just under $64 million domestically, failing to make back it’s $90 million production and marketing costs. Read more ›